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Case study / 01

Improving high-frequency search in Spotify’s mobile app.

Timeline

March 1 – April 8, 2026

Role

UX Researcher
Product Designer

Team

Individual HCI Project

Disciplines

Needfinding
HCI Evaluation
Prototyping
Mobile UX

Overview

Reducing friction in one of Spotify’s most frequent interactions.

This HCI project investigated how Spotify’s mobile search experience could better support fast content retrieval and exploratory discovery. Through surveys, interviews, contextual apprenticeship, heuristic evaluation, prototyping, and usability testing, I redesigned search around a persistent bottom search bar that reduces navigation overhead.

17 survey participants
4.60 highest-rated prototype mean

The challenge

Spotify search works well overall, but small interaction costs add up because users search often and in mobile contexts.

Users often search while commuting, exercising, studying, or multitasking. Even when task completion is successful, switching to a dedicated Search tab, scanning mixed content types, and filtering results can create unnecessary friction for high-frequency retrieval tasks.

How might we

reduce search-related interaction cost while preserving Spotify’s support for discovery and exploration?

The solution

A persistent bottom search experience.

The final design integrates search directly into Spotify’s Home experience. A bottom-aligned search bar remains visible across states, allowing users to initiate search immediately without switching tabs.

01

Persistent bottom search

Search remains fixed at the bottom of the screen, improving thumb reach and reducing the need to navigate to a separate tab.

02

Unified browsing and retrieval

Search expands inline from the Home interface, helping users move between discovery and known-item retrieval without cognitive switching.

03

Prioritized search results

Exact matches appear first, followed by categorized browsing options, reducing scanning effort during goal-oriented searches.

Process

From needfinding to evaluated prototype.

I used an iterative HCI process to identify friction, generate design alternatives, evaluate low-fidelity prototypes, and refine the strongest direction into a medium-fidelity prototype.

01 Needfind

Survey, interviews, contextual apprenticeship, and heuristic evaluation.

02 Ideate

Generated 20 ideas across navigation, retrieval, motor, and exploration themes.

03 Prototype

Built three low-fidelity concepts and selected the strongest direction.

04 Evaluate

Tested the final medium-fidelity prototype with five participants.

Research insights

Search is not just a feature. For many users, it is the primary way they move through Spotify.

Survey results showed that 53% of participants used search multiple times per day, while speed was rated highly important. Interviews and observation revealed that users valued fast retrieval, clear ranking, and fewer navigation steps, especially in multitasking environments.

Evaluation results

The persistent bottom search direction performed strongest.

In low-fidelity testing, Prototype 1 received the highest overall mean score of 4.60. Participants described it as the fastest and most intuitive because it kept search visible and reduced navigation. In final testing, participants completed all representative tasks in approximately 14.4 to 18.5 seconds using mostly 9 to 10 clicks.

5 final evaluation participants
~6% average error rate

Reflection

This project taught me that usability problems are not always large breakdowns. Sometimes, the most meaningful improvements come from reducing repeated micro-frictions in everyday interactions.

Next project Zillow Apartment Search